Sweet Label Bakery: A Website for a Cottage Food Bakery in Clearwater, FL

The business

Sweet Label is a Filipino bakery in Clearwater, Florida. Joyce Slatton bakes from a home kitchen and sells directly to customers — pandesal, pan de coco, Spanish bread, ube rolls, raisin bread, ensaymada, star bread, chocolate chip brioche and cinnamon rolls. There is no storefront to walk into.

Customers order directly from Joyce by phone call, text or Facebook Messenger; the site has no online checkout. Pickup is in Clearwater, with meetups around Tampa Bay when arranged. Payment is arranged directly with Joyce, mostly through Zelle or Venmo.

The story on the site traces Sweet Label back to Cebu, Philippines, where Joyce began selling homemade food online in 2020. She later relocated to Clearwater and connected with the local Filipino community.

Sweet Label operates as a Florida cottage food business under Florida Statute 500.80. In plain terms, that law lets someone bake certain low-risk foods at home and sell them without a commercial kitchen permit — with clear limits on what they can sell, how much they can sell, how products must be labeled and how sales can happen.

Under the statute and the Florida Department of Agriculture and Consumer Services’ cottage foods guidance:

• What they can sell: Cottage food products — foods that are not time- or temperature-controlled for safety. FDACS lists examples such as loaf breads, rolls, biscuits, cakes, pastries, cookies, candies, jams and jellies, fruit pies, dried fruits, dry herbs and mixes, homemade pasta, cereals and granola, nuts, vinegar, honey and popcorn.
• What they can’t do under this law: Sell cottage food at wholesale. Products must be ones that qualify as cottage food products and must be stored on the cottage food premises before sale.
• Sales cap: Annual gross sales of cottage food products may not exceed $250,000. That total covers cottage food sales at any location.
• Labeling: Products must be prepackaged with a label that includes the cottage food operation’s name and address, the product name, ingredients in descending order by weight, net weight or volume, allergen information required by federal labeling rules, nutrition information if a nutrition claim is made, and this statement in at least 10-point type: “Made in a cottage food operation that is not subject to Florida’s food safety regulations.”
• How they can sell: Direct to consumers — including over the internet or by mail order — with delivery in person, to a specific event venue or by U.S. Postal Service or commercial mail delivery. FDACS also notes website, mail-order and in-person sales.
• Permit and inspection: A cottage food operation that follows this section is exempt from the food permitting requirements of section 500.12. FDACS states operators can produce and sell these products without obtaining a food permit from the department. The department may investigate a complaint and, only after a complaint, enter and inspect the premises.

What it needed

Joyce already took orders on Facebook. What she wanted was a simple menu site — a place people could check what she offers, then call, text or message her on Facebook to place the order. A home bakery without a storefront still needs that public menu, product photos and a clear next step. Visitors also need a plain explanation of cottage food rules so they understand why the food comes from a home kitchen and what that means under Florida law.

Sweet Label needed that online menu: product photos and descriptions, an easy way to call, text or message Joyce, and clear contact details — without looking like a placeholder page.

What was built

Get Built Fast built sweetlabelbakery.com. The live site includes:

• Home — brand story, cottage food explanation with a link to Florida Statute 500.80, and contact details
• Products — a menu of 25 Filipino breads, pastries, cakes and snacks with photos, short descriptions and prices (or “Ask for pricing”) so customers can see the full menu
• How to order — Call, Text and Message on Facebook buttons that reach Joyce directly, including a link to Sweet Label on Facebook
• Contact — phone, email and Clearwater location

The design uses warm neutrals, serif display type for headlines and a mobile-friendly layout. The site runs over HTTPS on Cloudflare.

What the site does for them

The website is the menu. Someone looking for Filipino bread in Clearwater or Tampa Bay can see what Joyce offers, read the cottage food basics under Florida Statute 500.80, and know this is a home bakery — not a walk-in shop. Orders go straight to Joyce by call, text or Facebook Messenger, and payment is arranged directly with her, mostly through Zelle or Venmo.

Together, the menu site and the Call, Text and Facebook Messenger path turn a kitchen without a storefront into a clear public face online, while keeping ordering where Joyce already works best with her customers.